The Concept

The concept of Your Holiday Club is very simple, we are a holiday discount membership club that is available to Companies and organisations who would like their employees, customers or members to benefit, we have attained our success through three main areas:-

• The buying power of the collective membership of all the Holiday Clubs that Timelinx Travel Services plc service.
• Eliminating the traditional development and marketing costs of the tour operators.
• Utilising industry surplus.

Buying power of the membership

This is the simplest fact involved in the concept. An individual purchasing any item will pay the normal retail price. We, however, have the collective purchasing power of a constantly growing membership of thousands of families, enabling us to purchase in bulk and in advance at the very best prices available. We then pass these benefits on to our members.

So, the saying the more the merrier certainly applies to us!

Eliminating traditional marketing and development costs

A traditional package tour operator will construct the price of a holiday based on the necessary ingredients such as accommodation, flights and transfers. In this we are no different. However the price of traditional package holidays also include a substantial amount of marketing and development costs.

A traditional tour operator takes the necessary ingredients of a holiday and having achieved this with at least three months to a year of forward planning has to then set about retailing and marketing the finished product. This involves printing brochures, finding a network of travel agents to display them, paying staff to ensure that the brochures are prominently displayed and paying the travel agents up to 20% of the retail price in commission. National advertising campaigns are also undertaken to expose the product to the general public and promote sales. All of theses costs are passed on to the consumer and result in a significant increase in the retail price of the holiday.

Your Holiday Club on the other hand is able to pass benefits to its members through the elimination of these costs. In our concept we are primarily based on the Internet, we avoid the need to advertise, print, distribute brochures to travel agents and pay them commission. We have a captive audience of quality members who book directly with us, therefore eliminating the traditional costs associated with any tour operation, which we can then pass as benefits to our membership.

Utilising industry surplus

It is a fact that any hotel, resort, cruise ship or accommodation provider has normally less than eighty percent occupancy. However, their overheads remain the same whether they are eighty percent or one hundred percent occupied.

It would be natural to assume that these holiday providers would then wish to fill the remaining twenty percent through promotion ie. discounting the retail price to the general public. This would help them achieve a larger profit through the utilisation of the surplus.

In the past this type of promotion has been used, however it has been found to cause a problem for the accommodation suppliers as it devalued their product and encouraged consumers to wait until the last minute to make reservations in the hope of a discount.

The timelinx Global Distribution system assists hotels, resorts, cruise ships and accommodation providers by purchasing the surplus space at a discounted price and offering that discounted space to our members. It´s what we call a win-win situation! The accommodation suppliers are paid for their surplus space, the discounts are not available to the general public therefore avoiding the devaluation of their product, and the discounted prices are then passed as benefits to our members.